Old Media Vs Social Media

A quick overview

Old Media Vs Social Media

We help you can instantly broad­cast your B&B to new tar­geted audi­ences in mat­ter of seconds using Social Media. You may argue that you already have a web­site and that does this. Not exactly. It works in a com­pletely dif­fer­ent way.

Social media streams can allow you to con­nect with your cus­tomer instantly instead of wait­ing for them to come to you. This is an incred­ible and power­ful tool. This can prove you with a whole host of bene­fits, one  would be that you can cre­ate a strong repu­ta­tion by show­cas­ing your busi­ness and what it has to offer very quickly. It takes no more than a mat­ter of minutes or even seconds to con­nect with them and its FREE.

Ima­gine it sim­ilar to a news­pa­per. Quick tran­si­ent daily news read­ily avail­able to everyone.

Whilst your web­site is like a ref­er­ence book in a lib­rary, where the all inform­a­tion is stored in bulk and you have to search for amongst the rest of the books to find, though when you have you should have all the inform­a­tion you need.

Theres a hier­archy to how advert­ising works and an asso­ci­ated cost to you to attract your customers.


Dif­fer­ence between tra­di­tional media and social media

Tra­di­tional com­mu­nic­a­tion You pay good money for a leaf­let to be designed and prin­ted advert­ising your busi­ness, hop­ing it reflects your business’s qual­it­ies and attrib­utes and con­veys the edge you have over oth­ers. You then work out your dis­tri­bu­tion like spread­ing your gambling chips on a roul­ette board it to all appro­pri­ate loc­a­tions hop­ing that you might land a cus­tomer. You then wait hop­ing that the right per­son passes by that leaf­let rack and stops, glances that way, faced by 30, 40 leaf­lets, hop­ing that they to choose your leaf­let instead of the all those oth­ers in that rack. As you quickly appre­ci­ate, this a game of chance, and in this game the chances are stacked very high and against you! This game lets you loose a lot of money fast with very very little in return apart from hope an you can’t afford to run your busi­ness on hope!
New com­mu­nic­a­tions You util­ise an appro­pri­ate method of social media (there are hand­ful of par­tic­u­lar types for par­tic­u­lar out­comes). Lets take Twit­ter for example. You have in your a 2 day gap in your book­ings for self-catering apart­ment that you know you couldn’t ordin­ar­ily fill quickly or eas­ily until your next book­ing. So you have lost 2 days earn­ings. So you put that info on twit­ter as a spe­cial offer. people on twit­ter search for sub­jects exactly like this to get the latest most up to date news and offers. Every­one loves a quick exclus­ive deal. It takes you about 30 secs to write it and upload a photo with the loc­a­tion. this then can be instantly read by lit­er­ally thou­sands. You have just instantly turned you occu­pancy dilemma into a advert­ising oppor­tun­ity to thou­sands of people instantly and guess what its taken you 30 secs you’ve done it all from your phone and its FREE!!


So, how can i help you and your business?

I can help you and your busi­ness in a num­ber of ways. In essence I can increase book­ings for your B&B and pro­ject it in to the mod­ern mar­ket­place by show­ing you tech­niques and equip­ping with the exact arsenal of tools to make your busi­ness flour­ish with the least cost to you and get ahead of your com­pet­it­ors with most impact in quick­est way, spend­ing the least amount of money.


How big is Social Media

Very big indeed! to give you an idea of the num­bers, when i wrote this there were:

    • 110 mil­lion blogs being tracked by tech­nor­ati, a spe­cial­ist blog search engine

    • 20%  of all page views on the web are on Facebook

    • 100 mil­lion videos a day being watched on video shar­ing web­site YouTube 

    • 850 mil­lion monthly act­ive users on the social net­work Facebook

    •  250 mil­lion act­ive users on the Twit­ter by the end of 2012

Social media is best under­stood in a group of a new kind of online media, which share most or all of the fol­low­ing characteristics: